Category: Digital Marketing

We seem to have come full circle when it comes to communicating with our prospects and clients. I recently realized that I have been paying much less attention to online newsletters and those nice HTML ads that hit my inbox every day. There are some exceptions, of course.

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The strong brand is the most valuable intangible asset of the company. Although brands do not appear on corporate balance sheets, they play a key role in determining the success of the company in a long-term perspective. Successful brands enable companies to effectively

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Error n. # 1: use an outdated tracking code When you create a new site design and don’t update your tracking code (especially if you’ve switched from Google Analytics to Google Tag Manager), you run the risk of it getting out of date. Always be sure to use the

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No matter which candidate is elected president on November 3, 2020, college students have definite ideas about the areas the new administration should focus on early in its term. Seventy percent of respondents to a recent survey of college students rated the economy the

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Instagram may work better for some businesses than others. It has more than 800 million monthly users and continues to grow. And, because it is part of Facebook, you know there is great pressure for it to be successful. But does Instagram work for your business? Instagram is

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If you have submitted an article, tell EzineArticles, and it was rejected, don’t throw away the article yet. Improve your writing skills online! Here are 10 tips on how to write a featured article so it always gets published. 1. Check the rules of each article

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References are not generated, they just happen, right? While many companies believe this, it is a common marketing myth. Most companies assume that referrals happen by chance when someone tells another person about their experience with the products or services they have

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Although I am a firm believer in destiny, destiny, and karma, not everyone is willing to rely on “the stars” to determine their future. You may have asked yourself, “What are my chances of finding a partner?” Well, there are several statistics that

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I don’t know about you, but it seems that the more I try to get ahead, the more there is to do. Trying to keep up with the latest technological advances for a small business, let alone my social media presence, can be maddening. Thank goodness there is a selection of

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We are in 2017 and as consumers want more from tablet makers, the consumer electronics market is becoming new trends everywhere. One in particular is the trend for kids’ tablets and while you may think there’s plenty for everyone, this side of the market is

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