Here are 3 types of websites for 3 types of marketing purposes:
• Blogging
• Website
• Landing pages
blog
Blogs serve to provide you with a continuous presentation of updates in a news format that you can share with members of your niche. We are at such a stage of development online that the available software covers both blogs and websites per se.
Historically, Blogger.com was the free platform offered by Google that paved a nice, easy and free way for everyone to create a blog. The problem with Blogger.com is that Google will own all your uploads when you post them, and they don’t really like commercial based stuff. I have explained a bit more about the alternative below.
websites
Websites are more of a static showcase for your business. They are less of a discussion hub and more of an online storefront. I think the easiest way to build a site, in the long run, is to get familiar with WordPress. WP, as it’s often known, is a facility that gives you more ways to create a great looking site than any other platform. The best way to use WordPress is through cPanel’s own hosting, rather than WordPress.com. This is because you’ll want to retain ownership and therefore control of all content you upload, whether it’s in written, graphic, or video format.
Now WP can be a bit hard to get your head around, but there is plenty of help online or advice from your trainer if you have one. It’s certainly worth learning; I struggled at first, but moved on, stuck with it, and would now only use my web editor for simple pages like squeeze (landing/opt-in) pages.
landing pages
Landing pages, also known as opt-in or push pages, do nothing more than act as an introduction to what your business can do to help people do what they want to do. A strong, engaging headline, bullet list, and call-to-action are the only things you need on a landing page. You have a job to do, and anything else will only distract your readers, who at this stage, may be interested in knowing a little more about how you can help them, at least it shows that they like what you have said. in your content enough to click through to your landing page.
You can see that this page has some pretty important work to do, so it’s important not to rush and get it right. Landing pages are one of the most tested pages – throughout your career as an internet marketer, you’ll do a lot of split testing to compare different signup rates for pages like these; He may find that just one different or alternative word can make a big difference, and only tests will show it.