If you’re like many people and businesses, you have a strong online presence, but you may not use any type of print marketing. You probably have a website, send email (no spam, of course!), use a blog, and participate in some industry forums.
Should you use print marketing and it still has some value? Absolutely!
Print marketing shows credibility.
How many banner ads and pop-ups do you see online? How many personalized emails do you receive in your spam folders and inbox? Have you ever been afraid of getting a virus if you click on links in emails? You can enhance your reputation and make your audience feel special by sending them a quality print message that stands out from all the online messages people are used to seeing every day. Print messages are more engaging and often have a longer attention span than online messages. Think of the typical website visitor, who leaves in about 10-20 seconds!
Print marketing is tangible.
Your audience is easily and constantly distracted by the sheer amount of information available online, so your chances of getting lost in the crowd are pretty high. You can make a stronger connection with your reader by using print marketing because there isn’t as much competition. You can send your printed message through the mail, or you can make an extra special connection by delivering your message in person. Print publications are less crowded now, so you have more space to advertise and cheaper prices to pay!
We can quickly and easily remove an email from our inbox before it is even opened. Since a printed message is held, felt, and touched, chances are that at least a good part of its message will be read.
Print marketing increases your reach.
You can reach different groups of people in your target market through different channels. Some people are “new school” and use digital media such as e-books, smartphones, tablets, and laptops. Others are “old school” and use traditional magazines, books and newspapers.
Print marketing improves online marketing.
The most effective marketing uses all avenues to reach your audience. You can get the best results by combining print marketing with online marketing, so use both. By using all available resources and channels, you will be able to reach everyone in your target market. Print marketing improves online marketing by giving your brand a stronger presence. It also helps you drive more traffic to your website, blog, and social media pages.