When we started our business, we were not born with entrepreneurial traits. We acquire those traits along the journey. The big obstacle we have to overcome is our entrepreneurial fear. Why is there a fear within us? Even though we want to make a difference in our lives, this fear prevents us from doing what we want to do. I have been on the path of entrepreneurship for two years and I am giving advice for solo entrepreneurs, five steps to overcome fear in business.
Step 1: Replace your old belief with a new belief
Do you know that our actions and behaviors today are governed by our old beliefs and life experiences in the past? We are stuck in our old belief and we have a tendency to think with this belief. To overcome our fear in business, we must adopt a new belief to replace this old belief.
Step 2: Understand what business means to you.
What is your intention to build a business? Do you think beyond the benefits? What does business mean to you? Do you have a vision for your life? What is your mission in business? When we get excited about our business mission and vision, the fear of starting a business will lessen.
Step 3: Cultivate the Entrepreneurial Mindset
Many of us do not have the entrepreneurial mindset when we start a business. That’s fine, the entrepreneurial mindset can develop along the way. By acquiring the entrepreneurial mindset, we will not give up our business easily. We overcome our fear in business by developing entrepreneurial traits.
Step 4: Build self-confidence
One of the root causes of fear is a lack of self-confidence. I see that children have more self-confidence than adults. Self-confidence reflects your emotional maturity. Many adults lack self-confidence due to their failures and accumulate their fear. By developing self-confidence, you are increasing your emotional state and your business fear will be subsidized.
Step 5: Overcome fear in marketing
The number one fear in business might be fear in marketing. People hate selling and have the perception that marketing equals selling. They don’t like to push people to buy and face rejection. However, many marketing strategies and techniques have been developed, and they are not necessarily to confront people. You can overcome your fear in business by learning marketing and developing a marketing strategy EXCLUSIVELY YOU. Position yourself and your brand well so that you attract people.
How do you know if you are afraid of starting a business? Well, if you have the following symptoms:
1. You are not moving forward and you always have a negative perception about business.
2. You are stuck in an old belief.
3. You lack self-confidence to carry out your business activities.
4. You hate selling and trading.
So, you are afraid in business. You will get a help to overcome your fear of business. My advice to individual entrepreneurs is: first manage your fear in business, then you can develop an entrepreneurial mindset and go for your dream and goals in business and in life. What is more important for your life, your dream or your fear?