Content is still king
When it comes to content creation, a delicate balance must be struck. It is not simply about the optimization and distribution of this content. You also need to make sure that your content is easy to digest so that your readers get something out of it. Also, you need to uphold smart standards and not make the content mundane or superficial. What most people don’t realize is that Google tends to choose content that is useful and relevant. This type of content will get a higher page rank even if it is not flooded with keywords. In addition, you should take steps to ensure that the content you provide is properly formatted for easy reading by the reader. Lastly, your website’s page rank will also depend on the comments and interactions readers have with your links. The more your page is visited, the more favorable your search engine ranking will be.
One thing to keep in mind in this golden age of SEO is that now content is not just about text. With all the sharing platforms available to us, search engine optimized content now includes videos, audio clips, and more. A healthy integration of text, audio and visual content is very likely to bring more visitors to your site.
Links are not just links
In recent years, linking was an important part of search engine optimization. As such, many website owners have spent a significant amount of time trying to create content that goes viral and results in millions of page views. However, in 2015, Google is no longer limited to looking for direct links. With black hat SEO tactics such as backlink buying, the search engine has now turned its attention to links that are now “implicit”. This means that if something is mentioned repeatedly, the search engine will treat it as a link and will increase the page ranking of the website that offers more about this content. Take, for example, brands. The more people talk about a particular brand, without even linking back to your site; the brand website will have an increase in its page ranking. This should be a boost for big brands that have never paid attention to SEO in the past.
mobile compatibility
In 2015, the use of smartphones to navigate the Internet has taken center stage. This is more due to the recent algorithm implemented by Google which ensures that mobile users are not disappointed when it comes to comfortably browsing the internet. To make sure your website isn’t penalized, as this could lead to a severe drop in page rank, there are a couple of things you can do. The first would be to make sure that your website interface is mobile friendly. However, if this is not the case, you will need to develop a mobile version of your website that mirrors the content on the desktop site. Other things to keep in mind when it comes to being mobile friendly include:
• Bad redirects
• 404 error messages
• Java script that is blocked
• Pages that load slowly
• Irrelevant crosslinking
There are plenty of other trends to make sure you’re boosting your website’s SEO the right way. Having the right provider will ensure that your website is on the right track.