You have a small photography business from a photographer. The photography industry is competitive. However, thanks to her hard work, creativity, and tenacity, her business has continued to grow. You love your business. However, he loves his family more and would like to increase his income while reducing his workload. The growth of the business is what will increase your income; But how do you chart a path to sustainable growth? A key to consider when answering this question is to determine your core competition. The following are some examples of how your core competencies can influence your growth.
1. Basic competence: Processing. Are you able to fly through the processing of your images? Are other photographers amazed by both the quality of your images and the delivery time? If this describes you, then image processing is probably one of the core competencies of your business. You probably already have numerous automated batch processes and shortcuts in place. You will also likely have strong computing and networking (computer) skills.
One potential growth path for someone in this situation is to do processing for other photographers. Scripts, Actions and Networks can be extended to other computers. A simplified process can be documented. Relatively inexperienced help can perform the simple part of the process. That unskilled help can access the computer with all its scripts from anywhere in the world via remote access computing (so a photographer can hire from any area of the world at low wages). Scale will bring efficiencies that will allow for competitive pricing. Daily process improvements will increase margins. The model is almost unlimitedly scalable.
2.Basic competence: Marketing. Do you consistently have more customers than your competitors? Would impartial observers comparing your product to some of your less busy competitors say your work is comparable? If this is the case, you likely have a core competency in photography marketing.
A person with this core competency can easily expand by providing a marketing service for other photographers. This service would be scalable (there are a lot of talented photographers out there who are not getting enough business. For example, if you get most of your business from your website because you have done some search engine optimization work on your website and it ranks high in relevant keywords on Google, you can provide this service to photographers across the country.
There are a number of avenues in which a photography business can grow. One factor to consider when creating a growth plan is the core competencies of the photographer.