The secret to success with any product, and particularly with beer, is taste and presentation. Australian businessman Philip Smouha has hit the jackpot with his boutique drink Lucky Beer. The drink and the bottle are made in China. So it’s no surprise to him to learn that the beer has a distinctive Asian flavor.
Lucky Beer comes in an unusual bottle. Unusual in more ways than one because it has the image of a laughing Buddha and the bottle has a plump, thick shape as opposed to the standard skinny beer in a bottle shape you see everywhere. Only the bottle draws attention, and Smouha is disappointed to see the end of the glass bottle once the beer has been consumed. Smouha believes there are many uses for the bottle punch including; cute chandeliers and as a cheeky vase. His business headquarters has many examples of recycled Lucky Beer bottles.
The beer has hit the spot with trendy and discerning beer drinkers in Sydney, where it is known as a beer of the city. Distribution to other Australian cities has started, but there has been a surprising development in international sales. Beer drinkers in Los Angeles and the Big Apple have discovered the unique taste and look of Lucky Beer, where it has a strong and loyal following of both male and female drinkers.
The inspiration behind Lucky Beer was that Smouha wanted the wow factor to be applied to the bottle. This has been largely achieved. The Laughing Buddha and the overall bottle design are always the talk of the town long before the unique flavor of liquid amber hits the taste buds. Many drinkers enjoy a Lucky Beer with a slice of ginger. Without a doubt, it is a unique flavor. The unique flavor of beer also goes hand in hand with Asian-style cooking, especially Southeast Asian meals where ginger is common.
Getting a new beer launched in the competitive Australian market is a difficult task. That Philip Smouha has achieved such a niche success with his Lucky Beer is no small feat. So having that same beer becoming more and more popular in the American market and in New York in particular is a spectacular success.
The world markets for Lucky Beer are yet to be explored, but will be soon. One can only imagine the future this smart drink is destined to create as Philip Smouha scores another carefully planned business success!