Latent semantic indexing is one of those terms that are all the rage but means very little to the average article writer and website builder. And that’s too bad because LSI (as it’s often shortened) is very powerful and very easy to incorporate into your work.
The basic concept behind LSI is simple: a naturally written article or web page should include many words that come from the same ‘family’ as the main keyword.
For example, if the term ‘latent semantic indexing’ is taken as the main keyword, search engines are likely to expect to find words like: ‘search’, ‘lsi’, ‘semantics’, ‘seo’, ‘info’, ‘words’ and so on. They will also anticipate coming across phrases like ‘latent semantic analysis’ and ‘latent semantic optimization’.
But unlike the previous paragraph, they will search for those words scattered across the page under consideration and not (as I had to show them) as a list.
The reason these cognate words are important in your article writing is because of the way humans naturally communicate. It’s not particularly natural to write an entire article where the focus is entirely on one key phrase, that smacks of trying to artificially fool search engines. However, an article that is peppered with words that search engine algorithms have determined are somehow related to the main keyword makes the page it appears on read naturally. And the more natural your pages look, the more likely they are to be granted authority status.
Authority is vital to getting higher rankings in search engine indexes.
Before getting involved in performing on-page SEO on our web pages, we must first perform latent semantic optimization; in other words, to get the balance and three-dimensionality out of our writing as well as possible.
There is a quick and easy way to find out which words Google considers to have LSI properties for your keyword, and that is to perform a tilde search. The tilde is the wavy line character: ~. Whatever your keyword, add the tilde in front of it like this: ~acne. Type that into the Google search box and the results that follow will be full of bold words. These are some of the words that Google considers good for LSI.
In this case you will find acne, pimples, pimples, breakouts and cysts. Useful as a start, but hardly encyclopedic. Google doesn’t like to reveal all its secrets!
Fortunately, it is now possible to find a much more comprehensive list of words that search engines love to find, and for acne, that long list includes natural language terms like skin, treatment, health, medicine, products, information, dermatology. , vulgaris. , blackheads, acne treatment, acne vulgaris and tea tree oil.
Can you see that once you know what words the search engines really want to see, for whatever keyword you start with, your articles and web pages will become much more powerful than your competition’s? You’ll be writing in technicolor 3-D compared to everyone else who just stuffs their articles with their main keyword.
It is not about using secondary or tertiary keywords in the traditional way. It’s all about finding the words that support and reinforce your main keyword.
The best way to reverse engineer the innermost desires of search engines is by using software that finds out the frequency of words being used on the pages where they rank highest. One of the best programs for discovering these hidden gems is Keyword LSI Spy, a powerful yet easy to use script that you can install on any domain you own. Within seconds, Keyword LSI Spy will give you a comprehensive list of effective latent semantic index words to use, as well as a really helpful table of the key on-page SEO factors that affect top-ranking pages in your niche.
Information that you can use to make your pages really stand out from the crowd.
Latent Semantic Indexing and Latent Semantic Analysis is definitely the way to go in article and website marketing. If you want the highest rankings possible, spend a few minutes finding out the secret words that search engines really want to read and include them on your pages today.