“Bad publicity is still publicity.” Such a statement is one of the most common but dangerous clichés in history. Isn’t it better to be remembered for good deeds than for controversial scandals? The greatest heroes and leaders of the stories are immortalized for their significant contributions. Instead, those who have been a scourge to humanity are eternally doomed.
This principle also applies to companies or business organizations. More than anything else, the corporate image or reputation is something that must be taken care of a lot. A tainted reputation can cripple even the best-known establishments. Redeeming one’s image is much more expensive than losing a good deal. Once your reputation is ruined, your business is at high risk of falling apart. There are several reasons that justify the importance of corporate image or reputation.
A good corporate image or reputation is an effective marketing and promotion tool – Consumers will always remember an outstanding service. Likewise, they never forgive and also forget mediocre deeds. Customers spend their hard-earned money on products and services that they take advantage of. If your company is known for its good performance, it has a greater tendency to attract more customers. The best part is that you don’t have to spend a considerable amount of time convincing them. Your past clients will be your unofficial spokespersons. You do not have to spend too much to hire the services of advertising agencies. On top of that, it is a fact that consumers prefer to patronize service providers who have already established their names in their respective industries.
Credibility and integrity come with a good name – Do not forget that your reputation is your identity . Articulates the culture of your organization. It’s hard to be credible when no one believes in you. It’s also relatively difficult to demonstrate integrity when your customers speak negatively about your company’s services. Instead of recommending and promoting your business, you’ll soon find your customers spreading warnings and bad reviews.
Corporate image or reputation establishes trust, trust, loyalty and excellent customer relationships. – The most respectable names in the industry did not reach the zenith of success if they did not protect their reputations. It should be noted that achieving a pristine corporate image is not just about avoiding scandals and controversy. It’s more about meeting the expectations of your customers. To build a good image, excellence and perfection must be continually observed. On the customer’s side, a good image provides a strong sense of security. They are assured that they will get good results once they use the services or products launched and offered by a reputed company.
The image of the company is essential to increase its business opportunities – Corporate reputation is like a magnet. It doesn’t just attract customers. It also attracts the attention of interested investors and business partners. Who would dare invest in a company known for management conflicts and labor problems? Establishing a good image generates many possibilities for business growth and expansion.
A good image can stand the test of time. – In this highly competitive market, consumers will always look for alternatives. However, a well-established reputation lessens concerns about switching to other service providers. Customers will continue to patronize your products even if it is more expensive. It is because they are aware that the company can efficiently meet their needs and demands.
It has always been said that “first impressions last”. Make a memorable impression. Value the reputation of your company and its name will continue to resonate for the rest of time.