According to Forrester Research predictions, $2.5 billion will be spent creating, promoting, and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it is still the preferred channel for most business communications. The most precious asset in this B-to-B marketing is email because it is an immediate and direct way to communicate with the client.
So, in order to expand market options and receive huge customer communication benefits, we need to have verified, valid and correct email addresses of customers in the database. Here email add services in brief E-append comes into the picture.
What is email aggregation?
Email aggregation is a marketing practice that involves existing customer data such as name, mailing address, and their assignment to the vendor list to obtain the email address. The unique service of adding email is that we can attach updated email addresses of all customers and prospects that are missing from the database.
A knowledgeable customer file is vital to the success of most businesses. This technique allows us to develop very strong information that will help us stay with our customers through effective value channels that lead to better customer retention and total loyalty.
The email addition process includes a permission request email to the customer to confirm deliverability and drive opt-in for communication regarding specific products or services.
Benefits of Email Adding Services:
Dramatically increase your sales.
Significantly increase the number of leads by generating accurate, relevant and timely email communications.
It helps reduce business costs to drive customers to the website.
With email add services, the turnaround time for market testing a service or product is less.
With this email addition service, single channel customers can convert and create a strong multi-channel strategy.
Email Addition is one of the few niche services that guarantees your ability to communicate with your B2B customers by providing their email addresses. Most business email addresses, unlike personal or consumer email addresses, adhere to the standard naming convention established by a company’s IT group. An approach that references the company’s domain/URL and its naming convention when creating valid email addresses in its database.
Get the luxury of choosing from prepackaged HTML template packs so you can create emails that are nothing short of spectacular. You can also use the editor to upload your own code to customize it.