While Chris Bridges AKA Ludacris is doing incredible work for the wider Atlanta community, as a leader, he is smart enough to know how to build a strong backbone of true business leaders around him to continue to grow. their companies. For the Ludacris Foundation, community service means providing monetary support and donating time in our communities at large. Since 2001, the Ludacris Foundation has donated $ 500,000 to support grassroots organizations working to help our youth, and has invested more than 3,500 hours in dedicated service to youth across the country. Support programs for the Foundation have impacted 7,000 lives. The Ludacris Foundation prides itself on “helping young people to help themselves.”
A few years ago, Ludacris put together a team to generate additional passive income and not just be a rapper who runs out of money when the rap career ends. I had to think outside the box and come up with a strategic plan to do it. He joined his think tank of executive partners and developed a team to help build additional brands based on the “Luda” name for which he is known in the hip hop music industry. Albert G. Sye IV, a Morehouse graduate, is the business behind Ludacris’ health drink, Ludajuice. Mr. Sye also works with the Ludacris Foundation which just gifted 20 cars to Atlanta area residents on Labor Day weekend 2009.
When Ludacris needed an experienced team to launch Ludajuice as an affiliate marketing strategy, he was able to reach out to Albert Sye because of his reputation for his growing Atlanta-based company, The AGS Group. Mr. Sye received his BA in English in 2000 from Morehouse College and is a true “Morehouse man” in every sense of these words that Morehouse alumni use them in.
While at Morehouse, Mr. Sye participated in numerous activities that honed his leadership skills: Morehouse soccer, a member and president of the Phi Beta Sigma Fraternity, as well as being a McNair Scholar from Marquette University. In 2005, Mr. Sye was a key member of the team and responsible for helping build Atlanta producer Lil Jon Crunk. energy drink to one of the top 20 AC Neilson brands. He handled the sales and marketing of his number one market: Georgia and the Southeast.
Mr. Sye’s beverage experience prompted him to serve as Managing Partner in the Ludajuice team at Ludacris, which is a Ludacris-XanGo trading company formed in 2008. He also serves as Managing Partner of The AGS Group. Albert’s clients include Ludacris, Cytosport / Musclemilk, and The Ludacris Foundation. Mr. Sye is also a founding partner of Make Believe Village, an entertainment production company based in Atlanta and Los Angeles, California.