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A way forward for online shopping businesses and customers

The advent of technology has opened up more ways for shoppers to access a variety of products such as groceries, electronics, kitchenware, and many more. This article focuses on those areas that need to be addressed by both customers and online shopping owners to achieve customer satisfaction and also generate amazing income.

1. Credibility: This implies that not all retail stores that offer online shopping carts are trustworthy to buy. We need to verify the product manufacturer, year of production, year of establishment, and incorporated materials. Online purchases that are guaranteed regardless of the duration receive more customers compared to those without guarantee.

2. Services – Most reputable and international online outlets provide the shipping cost as part of the cost of the item, while some local ones do not. Another aspect of shipping I’d like to talk about is free shipping, which attracts over 80% of customers. Although free shipping in most cases is not available for all types of products or prices, but for items at predefined prices. These are commonly available locally for home furnishings, refrigerators, and other heavy electronics.

3. Payment system: Although there are numerous payment systems today, store owners must ensure that customers’ electronic cards are safe to use on their platforms. There are payment systems such as Paypal, WePay, Google Checkout, Amazon Payments, etc. Here, we can agree that the number of customers purchasing products is determined by the number of users of the payment system. The more difficult it is to use a system or card, the fewer customers will buy from your stores.

4. User friendly interface: It is the responsibility of the online store owners to provide a customer friendly platform. Likewise, buyers should also make sure to select a platform with easy navigation. This makes it easy to find a variety of items at different prices. It will help in the search for products with different manufacturers. The easier the platform is to navigate, understand, and search, the more customers will sponsor such online outlets. This automatically translates into increased sales.

While some platforms are not mobile-friendly, we have many with the mobile-friendly platform. With a mobile-friendly platform, customers can easily browse through product categories and make an online purchase compared to the platform, which can only have full view via PC. This feature has brought a large amount of sales revenue to online shopping companies using a mobile-friendly platform.

As a customer, we always like to see a detailed product description before ordering. This will give you an idea of ​​what to expect when purchasing an item. Mobile phones are a good example of this, as online store owners need to include information that is not limited to brand name, year of manufacture, screen size, operating system, and phone features. camera.

5. Product Photos: The last way forward that I would like to mention is an image. I love seeing the image of what I intend to buy and I think this applies to more than 90% of those who prefer to buy online. Viewing the image provides more information and images of what you intend to buy. It also gives store owners the opportunity to display products of the same size and price but of a different color to customers. While some men love to buy blue items, some women prefer pink or purple, regardless of the brand. Therefore, the ability to portray a good and bright image of the products will also attract more customers to your online store. Use a good camera with good color resolution.

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