It was just the other week, while attending an action packed seminar, I thought about the power of expression. Over time, we have become aware that business in the new millennium means fierce competition, aggressive marketing, and the formation of strategic alliances. What I’ve noticed about successful companies is that they all have two key elements: good ideas and the ability to present the ideas in a superbly developed writing style that grabs attention. So go ahead and WOW your audience.
If “content is king and links are queen” then it all comes down to relevance. If you produce good content, others will link to your site.
The best tips I can provide are guidelines, and I’d love to share them with you today. The information is found in my plane of magnetic attraction. It is the roadmap that will help you implement specific strategies within a specific time frame. Keep these powerful tips in mind when writing an article for your blog or website.
1. Put your prospect first
Imagine who you are writing to and writing to. Use the word “you” in your ads, articles, blogs, and newsletters. Tell them something that is important and beneficial to them.
2. Organize your points of sale
According to Robert Bly Writing Handbook, write down your key points and organize them in a “logical, persuasive and clear way.” Determine what is most important, the amount of information, and the type of article you are writing.
3. Write in short sections
Use paragraphs and sections to cover the key points. This helps organize your writing. Keep the paragraphs short. Don’t forget the white space between paragraphs, it makes your writing easier to read.
4. Write short sentences
When you keep your awards short, they’re clearer, easier to read and understand. Most newspaper and magazine articles are short. Rudolf Flesch, who wrote The art of speaking clearly, says that the best average length for sentences is between 14 and 16 words. Being able to communicate in a concise way that makes sense is key.
5. Use words that are simple
Writing with a large vocabulary will turn off prospects, unless your target audience is super elite. His writing style is a conversation with her prospects. They are expressed in simple words, so your writing should also use simple words.
6. Avoid Techie Talk
Try to write in words that your reader understands. Many use slang and slang simply because it sounds cool. Some don’t even know what they are writing about. The goal is to connect with your reader, not speak over their heads. If you absolutely must use slang, here are the rules.
1) Don’t use jargon unless 95% or more of your prospects understand it.
2) Don’t use slang unless it “accurately communicates your meaning” – that is, it’s the only word you can use to get your point across.
7. Be concise.
It is best to remove extra words that do not add meaning to your writing. There is an art to editing and rewriting your copy to keep it concise. What are the traps to avoid? redundancies, run-on sentences, sentences with many words, the passive voice and unnecessary adjectives.
People are attracted and persuaded by specific information. Therefore, be specific, defined and concrete.
Get straight to the point, prospects don’t want to waste time reading something that has no value. Give them the right goods, if you don’t, you will lose them.
Write like you’re talking directly to them, and when you do, it’s like they’re having a friendly conversation with you.
You will want to use strategies in your writing that establish the tone, the voice, the credibility, the niche, the calls to action, the solutions, and show your passion. When you do, you’ll attract the perfect visitors and convert them into leads. When you connect with your audience, they will be in different stages of preparation. It’s okay, just know that your writing skills allow you to create a customer for life. No tenant?