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7 ways technology can improve the customer experience

A top-of-the-line customer experience is the key to business success. It is the goal of every business, but in today’s environment it has become much more challenging due to the repercussions of the ongoing pandemic.

As the workforce and consumers become more virtual, potential customers are increasingly turning to online software and services to meet their needs, and businesses need to find and leverage the right technology to serve them.

It begins with building a solid business technology foundation. One built on what has become the “seven pillars of the customer experience.” These seven pillars can serve as a blueprint for executives facing this rapidly changing digital transformation. These include …

one. Continuity. Companies must take the blows and maintain continuous operations when circumstances change rapidly. If technology failed you when employees transitioned to remote work, it’s time to implement secure remote access and equip your team with the right devices and software.

2. Communication. Modern customers look forward to being able to get in touch with you easily and conveniently. When they get close, they want to make sure they are heard. Minimizing the wait time for responses and resolutions makes people feel cared for, especially when systems are in place to keep them up-to-date along the way.

This can include responding effectively via email, telephone, and online outreach channels. Use cloud tools for efficient use with documents, forms, and templates, and implement VOIP phone systems to help route calls, monitor communications, record calls, and more.

Good customer communication can be facilitated by providing employees with accurate and up-to-date customer and company data. It will help with clear and effective communications throughout the customer experience.

3. Software. Depending on the nature of your business, your software needs may go well beyond communication. Your IT team or an outsourced Managed Service Provider (MSP) can get access to the right tools and advanced integrations that pull it all together. They can help customize the software to configure it for your specific business needs.

4. Security. Some consumers are still nervous about moving their customer experiences digital. They are wise to be cautious about safety. Cybersecurity needs to be improved to the highest levels, if necessary, to build trust and make everyone sure that their customer data is safe.

5. Training. Employees must feel safe and comfortable with the technology systems they trust to do their jobs. Customers are uncomfortable when staff is struggling and frustrated. Better tools, role-based settings, and effective training will help eliminate headaches.

6. Data Protection. Data protection is a primary focus in any customer service plan. However, it is only part of what an IT team or outsourced MSP can do. Better IT also produces better data first, allowing you to refine business processes and improve the customer experience.

7. IT recovery solutions. Remember the time your business was down for a minute but was back online? Probably not, because there is nothing to remember. However, downtime that lasts for hours or days is much more memorable and can create problems for both employees and customers.

Gartner, the internationally renowned research firm, estimated that downtime costs businesses an average of $ 5,600 per minute (over $ 300,000 per hour), and that was in 2014. Addressing the issues is even more important now. problems and recover quickly. Every minute matters, so make sure your IT staff or support team has a good backup strategy and disaster recovery plan.

Companies that build a customer service platform based on these seven pillars will not only surprise their customers but also win more business.

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