When I was a kid, I was quiet and a bit introverted. When I started in the business world, I was a clumsy 15-year-old boy who had not yet felt comfortable in his 6’4 “figure. And although in my current world I enjoy connecting with people, talking on the phone (including cold calling), I remember how difficult it can be for someone who is not naturally outwardly focused. I also have a team of people that I work with every day, and some of my team members are introverts.
The misconception about introverts
I think the biggest mistake about introverts is that they don’t like people. Is not true. Many introverts like meeting people, and many extroverts don’t like people. People also assume that introverts are shy and extroverts are the life of the party. Unfortunately, that is not entirely accurate.
The difference between introverts and extroverts is how they recharge. What I mean by that is that when introverts need to recharge their mind, body, and soul, they prefer to do it alone; extroverts, on the other hand, want to do it with a group of people.
How do you know if you are an introvert or an extrovert? Well, the test is simple.
If you feel invigorated from spending a lot of time with people, you are probably outgoing. And, if when you are in groups, you tend to find that your energy runs out after a while, it is more than likely that you are an introvert.
Networks for introverts and extroverts
Now imagine business networking, which is something most people have to do to be successful. For extroverts, attending conferences and meetings is exhilarating. They love these things. Mention a lecture and the extrovert will be there; the introvert, not so much.
So how can an introvert connect successfully? Networking is essential to find a new job or develop business for entrepreneurs. Here’s the deal: it doesn’t have to induce anxiety.
- Get started online: Are introverts out of luck in this day and age? We have internet. We have many groups and platforms that any introvert can research and participate in from the comfort of a computer. LinkedIn, Facebook groups, Meet-Ups, and many others (for example, professional associations) provide an opportunity for any introvert to meet people and engage in discussions before attending any meeting, event, or conference.
- Focus on strengths: Most introverts prefer dealing with people individually or speaking in small groups. Take advantage of that strength. Instead of concentrating on going to big events, play to your natural abilities. If there is a small group gathering meeting at a local co-working space, ask about attending it. Alternatively, once you’ve found someone close to you, meet this person for a 30-minute cup of coffee. It is a quick and definite meeting.
- To be prepared: Before any meeting or networking event, be prepared. Someone will ask you to share a little about yourself. Practice your elevator pitch. Give a concise version of what you do and give the person asking a point or two about what you are looking to achieve. If you feel comfortable, ask the person to think of you if they know someone who needs what you can offer.
- Maintain relationships: One of the things I’ve learned in business and in life is to go the extra mile. Maintain relationships. When you’ve met with people you connect with, keep the relationship growing. Send them an email from time to time with something of interest to them. Pick the phone and give them a call and ask for their advice. People like to give you their opinions and advice. If you are friends with some people in business, go out with them every now and then for lunch or even a business dinner.
- Major League Events: Eventually, you will most likely end up attending a large event or conference. I think a lot of people are uncomfortable with those kinds of functions. Remember it. Despite all the happy pats on the back and laughter you see at these things, I can bet that up to half of the attendees are introverts and not very comfortable no matter what they look like. Once you realize that you are not alone, it should help you feel more at ease.
There is also another little strategy that you can use to help you work around the room. Just have a lot of really quick conversations. If you know someone, you can quickly introduce yourself: “Hi, I’m sorry to interrupt. I wanted to meet with you, but I see you’re busy. Can I get your business card and can I email you after the conference?” Or you can try this: “Sorry to interrupt. I’m leaving in a few minutes, but I see from the (title / organization) on your ID tag that you are one of the people I wanted to meet. Great job. Can I have your business card and will send you an email after the event as a follow-up? “Collect business cards. Most people at networking events and conferences don’t mind handing out their business cards. Then follow up with an email or phone call.