With people today largely intertwined with mobile devices, companies are looking to create mobile apps to drive customers to their services or products. However, due to the fierce competition in the app market, students began to realize the need for deeper and more impactful strategies to increase customer engagement on their apps. Consequently, the developers began to integrate some effective social networking avenues into the apps, along with providing an excellent user interface and richness of features. The touch of social media can prove to be fruitful enough for the owners as it keeps the existing users hooked for longer in addition to attracting new users. So, here are some proven social media strategies that help increase user engagement on apps.
#1 Share with a click
Mobile apps that offer easy sharing options are more likely to engage users better. With a one-click sharing button on popular social sites like Facebook, Twitter, Pinterest, the apps allow users to share anything they liked, used, and found interesting in the app with their friends on their social accounts. This not only gives the app visibility on social media, but also helps attract customers from regions around the world.
#2 Percentage of reward points or achievements
To make participation in apps more exciting and enticing, creators can incorporate social media sharing of user achievements into apps. Many mobile apps, depending on the utility, allow users to earn reward points, virtual coins, or scores with each step/stage they advance. For example, fitness app users are assigned scores for total miles driven with each passing day. From now on, allowing users to share their efforts on their social account pages gives them a sense of motivation. There are thank you comments or congratulatory wishes on your performance report from social media circles which increase trust in users and attract others too to join the forceful race.
#3 Referral Programs
Mobile apps can get a lot of new users out of nowhere by making your app viral overnight with a specific social targeting. In-app referral programs can help with that! Such schemes encourage existing users to attract other new users by sending the app links to their social media friends. They are offered in return some appropriate reward points that they can redeem later for taking advantage of the app’s offers. Therefore, referral schemes are a proven way to increase the user base and can increase it by a maximum of 15%.
#4 Tools to socialize
Users love to discuss common topics on social media platforms and get feedback from others. So allowing users to get answers about their interests in the app is an effective way to increase engagement. Developers or owners can provide a simple feature in the application through which users can post their opinions, queries and seek answers from non-users on social networks. This type of social media interaction inevitably helps keep users engaged and active on the app.
Here are some of the tried and tested techniques to engage mobile app users across mass platforms. These help learners to acquire more users by spreading the word about their app as anything shared on social media platforms generates enough curiosity and attracts stakeholders to try the same.