Nowadays, every ambitious company maintains a Facebook page and organizes a variety of interesting contests, quizzes and activities. Some may restrict their activities to the confines of their ‘wall’, while others love to play with the conveniences that Facebook offers. This is where Facebook apps come in: photos, videos, contests, games, sweepstakes, the list of apps is endless. The following are three ways a Facebook app can help your business grow.
Building brand recall
Before creating an app, companies need to decide what it can do for them. Do you promote your new product? Do you excite customers into making a purchase or requesting a quote? A brand should ask these questions before undertaking. If a user forgets which brand page they used the app on, it simply means that the brand has failed big time. The brand must leave its stamp on the application; this could be through the design or the content used. Simply put, the app and the brand must go hand in hand. One must complement the other.
Commitment to customers and prospects
This is the most important part. The success of a Facebook application depends on how much it can attract the audience. The application has to draw attention, create curiosity and generate desire. With the Like and Share buttons, it’s easier to make the app go viral, as long as it’s interesting. Queries and comments posted on the page should not be ignored while an application is active. Especially if it’s about the contest/application. Because there is always a reward for an application [just pure fun and entertainment in some cases!], it’s easier to get people to try it. The key is to get the basics right.
Social position of the brand.
If a brand keeps coming up with one cool app after another, fans will naturally be inclined to think highly of it. A new application brings new activity to the page. On the other hand, if there are no new apps even at long intervals, the page will lose some precious fans to its ‘hip n cool’ competitors.
Just like people, brands have personality. And just like people, brands are expected to rise to the occasion. Properly leveraged, Facebook apps are one of the best ways to promote a business and even assert brand personality. So plan well, execute, and DON’T sit back and watch the results – monitor, track, and respond continuously!