We all know it and we all do it. Anytime the typical web user needs
finds something on the web, he or she will almost always go instinctively
to one of the best search engines and run a search. So he or she
take a look at the first 30 search results returned (usually the first three
results pages), almost never looking beyond that. If nothing seems attractive,
they will run another search using a variation of the keywords they used
in the first search. Once again, they will look at the first 30 results. If they
still don’t find anything of interest, they may switch to a different search engine
and repeat the process. This, believe it or not, is typical web browsing.
behavior of at least 86% of all 110 million web users out there. Tea
The question is, does your website take advantage of this behavior? yes the answer
is yes for you, then no matter what a user who has any relationship is looking for
your products at all, they should find you even if they hadn’t thought
to find you! That translates into a very high amount of daily traffic to
Your place. Is this what is happening to you?
We bet the answer is no. Very few websites actually take advantage of this behavior.
However, you can learn how to do it. For this tutorial, we will assume
that you are in the business of selling wedding dresses. You have a website
which does a good job of showing off your wedding dresses, but like most of the other
website owners, their web traffic is very low and customers just don’t
Finding you. You’ve done everything you can think of, but your pages barely
appear in search engines. Whats Next? Well, get ready to learn one of
the most effective online marketing strategies.
Gather your keywords
We know that the web user will think of a keyword or phrase and type it
in a search engine form. That’s your first step, so
must be bear This is a very important step! Get a sheet of paper or open
open your text editor and continue typing all the keywords and phrases you
think as you go through the steps below. selecting the right
Keywords or keyword phrases will skyrocket your traffic. Research has shown
that most people use 2-3 keyword phrases when searching. People have
I came to learn that just typing a keyword in a search will get them
thousands of records that they simply don’t need. Therefore, combine
two or three keywords in your searches.
Your list should end up having around 50 or more keywords and phrases. You
you should write down every word that a person might use to search for your site
MORE words they can use to search for other information or related products.
This is not an easy task. It involves a bit of research and a bit of thought.
Remember, thousands of people looking for wedding dresses may not
they all think alike, search for wedding dresses directly, or even realize in the
time you can get wedding dresses on the net! For a good list, here
These are the steps you should follow. Keep your pen and paper handy
to keep you writing as you go through each step.
1.Think! Great idea! Sit for several minutes and think! Make a note of
any keyword or phrase you can think of. Then look at your list and see
what other word combinations can you figure out from the keywords you have
already noted.
2. Look at your products and services and see what words relate to them
will appear in your mind. Write the names of each product or service that
you deal with. These product names will also be part of your keyword list.
3. Ask your family, business partners, clients, and friends what words and phrases
they are most likely using it to search for products or services like yours.
4. See what keywords your competitors are using. See what keywords are featured
on your pages and in your meta tags.
5. Be specific AND broad in scope. Think of words that also describe things.
related to the theme of your site. For example, if you sell wedding dresses,
Also think of other things and words related to weddings, such as honeymoon,
bridal registry, wedding rings, engagements and other wedding accessories
and services. The idea here is to capture people who may be looking for
other things related to weddings, whether they are looking directly
wedding dresses or not at that time. Most likely someone looking for some
information related to the wedding will also be interested in knowing about the wedding
robes. Get the idea? This is a very powerful way to get more goals.
traffic to your site.
6. Don’t forget the misspelled words. People often misspell words when
enter your search terms. Include commonly misspelled words or phrases such as
part of your list.
7. If your site caters to a particular region, remember to include that
in your keyword list. For example, ‘Los Angeles wedding dresses’ if it is about weddings
dresses in Los Angeles. Many people will search for wedding dresses,
get a large list of returned search results and decide to add the words “The
Angeles” (or anywhere else you might be interested in) to be more specific
Search results.
8. Use the long and short forms of words, eg, consult, consult, and consultants.
9. DO NOT SEND SPAM! Do not use keywords that have nothing to do with your website
place. Do not include the keyword “sex” or “free photos” just because they are
frequently searched if they have nothing to do with your website
place. You will only get traffic that is of no use to you anyway because
netizens will come to your site and leave in a huff when they realize you just
tricked them. Also, search engines are on the lookout for these deceptive
practices and sometimes you can ban your pages for spam. while you
Stick with keywords related to your core business, that’s fine, but
Do not overdo it.
10. Now is the time to do some research. Now you need to see what people
are actually looking at the various engines and get more phrases for
your list. Here is a list of sites that will help you with that. When
when doing your research on these sites, remember steps 5, 6 and 8 above
– people often misspell words, use different forms of words, and may
be looking for a lot of different things, all related to your products.
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