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Swarovski, celebrities and their Crystal jewelery

How does Swarovski create the finest costume jewelery crystal and which celebrities wear them? Swarovski crystal is considered by many to be the finest in the world; contains 32% lead, making it optically very pure. They are stunningly beautiful and contain fascinating prisms that shine in various ways when specially coated.

Daniel Swarovski invented an electric cutting machine that made the production of multifaceted crystal faster and more precise than ever before. Swarovski, the company was later founded by Mr. Swarovski with the help of Armand Kosman and Franz Weis in 1895.

Swarovski has always had a strong affiliation with the world of fashion, working with designers such as Chanel and Dior to create costume jewelery crystals for specific pieces. As a result of the demand for the stones from him in the early 1900s, he created the “flapper” which was patented and allowed designers to seed any garment they wanted with crystals. This led to a craze that cemented their position as elegant and sophisticated fashion accessories.

In 1977, Swarovski invented the famous Cubic Zirconia, which closely resembles the sparkle and brilliance of diamonds and revolutionized the jewelry industry. After the introduction of Cubic Zirconia, it became popular to make handbags and shoes covered with crystals, as well as various costume jewelry such as rings and earrings.

Swarovski has recognized the power of the celebrity in marketing its range of crystals and jewelery and regularly uses them to open stores. Celebrities allow people to connect with the brand on a more personal level and the endorsement of a trusted and credible person helps spread awareness.

Many celebrities have used Swarovski crystals for jewelry and their costumes over the years, including the late Michael Jackson, who used them on his famous white glove, which is set to go up for auction later this year in China and is expected to fetch more. of $50,000.

Her crystals are often used for red carpet events and the 82nd Academy Awards was no exception as prominent award nominees and winners showed off her sparkling gowns.

Carey Mulligan and Jennifer Lopez also wore crystal-embellished dresses to the event. Kate Moss was recently seen wearing a 1920s flapper dress at the Swarovski Rocks event held in the UK, which was reminiscent of the dress she wore on her first night with Jonny Depp in 1994 and is actually up for auction on eBay as a help . from the Princes Trust and is expected to sell for $60,000.

Swarovski is not only famous for making crystal jewelry, but also adorns trees, cars, and furniture and anything else a designer wants to use them for. The Swarovski star was created for the Christmas tree at Rockefeller Center in New York. Two Mercedes-Benz SL 600s were covered in 300,000 Swarovski crystals in 2009 and unveiled at the Tokyo Auto Show in 2009 by Garson/DAD, a popular auto accessories company. They continue to be used in a variety of imaginative and stylish ways in everyone.

This small family business from Bohemia has grown into a large multinational company with an annual turnover of more than $2.4 billion and almost 25,000 employees worldwide. Although Swarovski has efficiently risen to popularity through its range of costume jewelery crystals, it continues to move into more creative and inspiring areas to this day.

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