These days, there is no denying that social media is one of the best ways for you to get your brand or business noticed. FourSquare is a website that is rapidly growing in popularity, thanks to its ability to allow users to “sign up” for their favorite restaurants and stores, and the special offers these users are later aware of. However, did you know that search engine spiders can crawl Four Square, making it very beneficial for SEO?
Profile address
When setting up a profile for your Four Square business, it is of the utmost importance that you make sure the address is correct. This will not only make it easier for users to find you, but it will also help your business appear in localized searches, which is currently fashionable in SEO.
Keyword rich text
Your Four Square profile will include a section that allows you to describe what your business actually does. For SEO purposes, it is recommended that you include some of your top keywords in this section (no over-SEO), so that your profile will appear in more searches.
Promote social media profiles
Many businesses find Four Square to be a great place to promote their other social media profiles – when someone signs up, encourage them to also “like” your Facebook page or “follow” you on Twitter (and all we know how good the links are for SEO). You should also encourage users to “yell” at their friends about your business.
Leave tips
Four Square lets you leave tips, so why not use this as an opportunity to boost your SEO strategy a bit more by including keywords and links to your main website here. If users find your advice useful, they are also more likely to share it with their friends, getting more external SEO links.
Special offers
One of the main benefits associated with Four Square is that it allows business owners to offer special offers to registered users. On the main search pages, companies with current promotions appear with orange stars, providing an additional initiative for users to click. The way these SEOs benefit lies in the fact that users are likely to share their offers with their friends via links.
These days, it is no longer enough to simply have a Four Square profile; If you want you to promote your business to the best of your ability, you will need to implement an effective SEO strategy. Now that Four Square is indexed by search engine spiders, it’s important that you make the most of this new SEO opportunity before everyone else jumps on the bandwagon too.