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SMO Task Rules

Social media optimization occupies the leading role in the digital marketing campaign. Social is where your target audience features good volume. A well-designed and well-executed SMO can go a long way in making your digital marketing campaign successful. It’s hard to view SMM (Social Media Marketing) and SMO (Social Media Optimization) as a separate entity, as both go well together. Here, it is imperative to carry out your SMO task in strict adherence to certain rules and good practices. Let’s look at some of those SMO task rules in detail:

1. Networking and Sharing: Your social media optimization is mostly about networking in a good volume and you additionally add it with good quality shareable content. More numbers of your connections will get an instant notification as soon as you share any content. When someone likes your content and that will be notified to your connections so that your shareable content gets more visibility. Here obviously your good quality content deserves to be shared from your connections to your network. So your SMO task must strictly follow this rule that in order to have the number of connections, your connections must share activity from your content. This will ensure wide visibility for you, your brand, your product or your service.

2. tag and share: On social platforms, it is common practice for users to tag their connections or friends to see the content. Similarly, there is a chance that some of your connections tend to share it on their network when they feel the content deserves everyone’s attention. So make sure your shared content is easy and convenient to tag and share. This is another rule of thumb of the SMO task that is best practiced.

3. rewarding commitment: It is important on the social platform to be aware of your connections and their actions. You want to make them feel special by instantly or quickly addressing their actions. In this context, it is good to reward the engagement coming from your connections. Here, it doesn’t have to be a reward and conveying gratitude in the form of thanks can also be appreciated for your connection. It will keep the engagement constantly intact in your campaign.

4. proactive sharing: Proactive sharing is all about being active on other similar media like Scribd RSS feed, Tumblr and a few more. Similarly, it is also a proactive measure to keep your content in various other formats such as slides, images, and infographics. For example, some of your connections hate textual content; they can then quickly connect to other formats to instantly engage by tagging and sharing. This is another rule of thumb for your SMO to speak your language, which means understanding your interest and customizing your content accordingly.

5. Crush: Adding and encouraging your connections to participate in your activity can make them more attentive and engrossed in you in the long run. Mashup is the best rule you can apply to your SMO. Let your connections take your content and add their own interesting flavor like voice, music, and more. Although the content is yours, your users will try to own it by mixing it up. This type of ownership further motivates them to tag and share more, which can be a huge plus for your SMO campaign.

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