Your online business will prosper if you master the art of search engine optimization or SEO. Search engine optimization will increase the chances that business-ready customers will see your website. If you know the basics of SEO, your website will rank higher and appear among the best search results. This will allow customers to easily view your website. There are several tools that you can use to help you in your online marketing. These SEO tools are as follows:
Google keyword planner. When placing content or articles on your website, you need to know the right keywords to use. The Google Keyword Planner is a great SEO tool to help you determine which keyword or keyword phrases has the highest search volume. With the keyword planner, you will be able to know which version of the keyword phrase to use that will bring the most traffic to your website. The keyword planner will also give you information about what customers expect to read on your website page.
Google Trends. Another tool that SEO experts use is Google Trends. This tool will show you people’s interest in a specific keyword phrase over a period of time. Basically, this tool will help you determine when to publish your content. Google Trends will show you what potential customers are searching for and the period in which a specific keyword is the most searched. This tool is important as it will let you know when is the right time to post new content on your website.
Plagiarism checkers. Search engines frown on the use of duplicate content. If you need to publish existing content, you must give credit to the original author or else search engines will see your content as plagiarized and this content will not be allowed to publish. There are a large number of plagiarism checkers that you can use for free that will determine the authenticity of any content that you are about to publish on your website.
Common sense. If you are writing on your own, you should be aware that writing blogs and web articles is not enough. You should always write content with a specific goal in mind, which is to get your readers to buy the product or service you are selling. Google Keywords and Google Trends can give you a list of different versions of keywords that you can use that are related to your product. However, you should use these keywords in such a way that they flow naturally throughout the article. Bombarding your article with too many keywords can trick search engines into ranking you higher, this practice will not be attractive to your potential customers as they are the ones who are going to read your content.
When writing content for your website, remember to always write for people before writing for search engines. One way to make sure you have good quality content is to read your work out loud or have someone else read it too.