Direct selling, multi-level marketing, and network marketing are terms used to describe a dynamic industry in which many business-minded people risk themselves for additional income by promoting the products and services of third-party companies. . A person often embarks on this venture because of the promise of ever greater financial returns as he continues to work in the business for several years.
They often get involved with the company through a friend who has signed them up, through a person they spoke to at a booth at a trade show, or through the very product they have heard about and want to try; starting first as a customer and then as a sales affiliate.
Undoubtedly, starting such a business is hard work, especially in the beginning, when you must learn the art of selling to others one-on-one, face-to-face. Doing this is a scary thing for many and often after purchasing something and prepaying for your “Starter Kit” of some kind and after trying to meet your monthly referral fee to meet the requirements of being paid. every month (which often means that when starting out you are buying significant quantities of the product yourself to meet your required monthly referral quotas, sound familiar?), many of you will give up after several months of effort and spending a large amount of your personal cash.
But some of you persevere. You persevere because you are stubborn and refuse to give up or because the goal is too important to you for your future. MLMs push you to do face-to-face sales more than online sales because it is face-to-face where potential buyers can see your passion for the product, which improves your chances of making the sale. Also, the company does not want to create a bad name for themselves by having thousands of potential Internet product marketers spamming tens of thousands of people to try to make a sale because it is easier to communicate this way. , impersonally, to stand in front of someone and sell him, one by one, face to face. Therefore, they will regularly set some very strict rules about what you can and cannot do online when representing your business, and who can blame them – it is your brand that you are representing.
By selling online you can steer clear of some of the fears associated with “face to face selling”, cold calling new prospects becomes much less stressful, you can automate a lot of what you do so that the work is not so labor intensive . and it is time consuming, and you can simultaneously expand your business in many countries without leaving your chair at home.
The trick to doing this? You need to get bigger than the MLM / Network Marketing company you are affiliated with. People should seek you out because you are a knowledgeable authority in your business niche, not because they know you are promoting the XYZ product.
Once you can establish yourself as an authority online, you will gain a following and evangelists for your cause. It is these followers that you can sell your affiliate products to, because you have already established a relationship with them through other means. You’re not spamming them, you’re educating them, and then you’re offering your products to your existing followers to help solve problems you’ve previously discovered with them.
There are many things you can do to become an authority figure online:
Offer advice through blogs, YouTube videos, podcasts, etc.
Post comments on social media sites like Facebook, Twitter, Pinterest, Reddit, Google+, etc.
Guest post where you can
Start sending newsletters and emails and build your email subscriber list.
Start a podcast series, host webinars, and more.
So make yourself bigger than the products you promote. Build an online fan base by being an authority figure in your business niche and then help them with your products. As a result, you will see your affiliate business grow rapidly and exponentially.