If you have decided to try your hand at setting up at craft fairs, festivals, or flea markets, then you will need to have the right craft display display to make your products stand out from the rest. This is especially important if you are selling something like jewelry or any other craft display staple. Having a great craft display can make a big difference between having someone pass you by or stopping to watch and hopefully a sale. Here are some great ways to create an eye-catching craft display.
Craft Show Display Basics
When you start, you will have to buy the right equipment and this can be a small investment, but if you think you will continue to do shows, you will need the following:
o Awning or tent: the right awning or tent will protect your goods from rain and sun. Delicate crafts made from fabric, paper, or handmade clothing can be damaged in just a few hours of direct sunlight.
o Tables – Most craft displays require at least a table or two to set up. Buy the lightest and easiest to carry. You can find many aluminum models that fold easily and can be stored in almost any vehicle. Don’t forget a small chair for yourself.
o Weights: be sure to bring weights, large water bottles that can be filled, or small sandbags. You will need to tie them to your tables or tent with bungee cords in case of a windy day.
o Showcases – No matter what you sell, you can find the right craft display case for your items. Look at retail vendors or ask other vendors. A thrift store can give you some great items for a low price.
o Quality fabric: cover your tables with shiny fabric. Take the time to create a great color combination for your craft display display. Combine the color of your marquee, tablecloths and products in a harmonious display of craftsmanship.
Beyond the basics
Once you have the basic equipment that you will need for your craft show display, you will need some creative ideas to get people into your booth.
o The setup – Make sure your tables are positioned in a way that is easy for customers to see. Keep your tables near the front of the tent so people can walk around. Don’t expect people to walk to the back of your booth, it may seem obvious, but people want to move on unless something really interests them.
o Height – Try hanging things from the store to get people’s attention from afar. This can work for many items. If you can’t do that, be sure to vary the height of your tables. Use small shelves, boxes, or other display items to give tables a richer feel.
o Mirrors: always carry a mirror for people to look at the things they want to try.
o Signage – Having a banner or business cards on display is a great idea. Even if someone doesn’t want something today, they can come back and find you or email you.
o Pricing – For many people, seeing clear price tags on items is very helpful. Many shoppers don’t feel comfortable chatting about every item on the booth. If you are very busy, this will save you a lot of time answering questions.
Tips to stay ahead
If you are a newcomer to the festival scene, you may not yet realize the ally that other vendors can be for you. Although they may seem like the competition and in some cases they are, they can also help you give you invaluable advice. Remember to always respect your limits with the display of your craft display. Most vendor discussions focus on just an inch or two! When space is at a premium, people can get very territorial, just remember to be careful about displaying your craft display and stay on the good side of your neighbor. He’ll be the guy you trust to display your craft display when it’s time to go to the bathroom. Follow these tips to have a great craft display, no matter if you’re a newbie or a festival goer.