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Choose a birthday card

How and why we choose a particular birthday card depends on a host of different variables and it is primarily for this reason that greeting card providers have to offer the level of choice that we as consumers are familiar with finding when we visit a card retailer. pray. Taking the simple birthday card as an example, it is possible to see the types of purchasing decisions and the degree and level of choice and variety encountered by modern card-buying consumers.


Birthday cards can be gender specific, for example, from a man or a woman to a male or female friend or relative. This has a strong effect on the look, message, theme, and tone of the card, so greeting card customers must choose whether this is the appropriate route to take, or whether to go for something more open or based. in humor. or theme instead of gender.

Formal or less formal relationships

Card buyers can also choose cards with specific designs and labeled based on the relationship to them (and the gender) of the recipient. These cards can also use a formal or less formal name for that relationship, and there are a wide variety of these, for example, father, mother, mother, father, brother, sister, grandfather, grandfather, grandmother, nan, cousin, in-laws. , niece, godfather, godmother, boyfriend, girlfriend, wife, husband, friend, etc.


Age-based cards turn out to be the most popular for children / youth from 1st birthday to 18, and to mark the many ‘special’ birthdays that follow e.g. 21, 30, 40, 50, 60, 70 , 80, 85, and 90, 95 and even 100.


Themed cards are popular choices for birthdays and could, for example, incorporate sports, such as soccer, or popular characters, such as Hello Kitty, Pepa Pig, Thomas the Tank Engine. However, many cards with these themes are more likely to be related to certain younger age groups.


There is a wide variety of funny birthday cards that can include funny cartoons, photos, slogans, jokes / pranks.

A combination

In many cases the birthday card that is chosen incorporates a combination of elements.

Other situations

Forgetting or not being able to send a birthday card on someone’s birthday is relatively common, and as such, card retailers often stock some good late birthday cards.


These different variables come down to a large degree of choice for the customer who buys the greeting card. Greater distribution of greeting cards, for example online, has also meant more choice for the consumer on how and where to buy birthday cards.

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